South Korean online marketplace 11street is now live

Celcom Planet chief executive officer Hoseok Kim (centre) and 11street's ambassadors, local actress Emily Chan (left) and South Korean celebrity Lee Min Ho (right) at the launch of the shopping portal.

The online marketplace from South Korea, 11street, is now officially "open" for business.

The marketplace offers a wide selection of products in many categories, including fashion, electronics, groceries, health and beauty, kids and baby, leisure and sports, home and living, and books.

11street, which was first established in 2008, is one of the leading global e-commerce marketplace with 400,000 sellers serving over 30 million customers worldwide.

“With an established global presence, one of the key differentiators of 11street is a good mixture of local and global brands, whereby buyers can enjoy shopping for high quality products not only from local sellers but also from credible sellers worldwide,” said Celcom Planet chief executive officer Hoseok Kim.

“We are committed to bring the latest and popular products from overseas markets, especially South Korea and other Western countries, to enrich the local consumers’ shopping experience at competitive prices.”

Locally, 11street is hosted by Celcom Planet Sdn Bhd. It's the result of a joint venture between Celcom Axiata Bhd and the South Korea e-commerce online marketplace provider, SK Planet Ltd.