South Korean online marketplace 11street is now live

Celcom Planet chief executive officer Hoseok Kim (centre) and 11street's ambassadors, local actress Emily Chan (left) and South Korean celebrity Lee Min Ho (right) at the launch of the shopping portal.

The online marketplace from South Korea, 11street, is now officially "open" for business.

The marketplace offers a wide selection of products in many categories, including fashion, electronics, groceries, health and beauty, kids and baby, leisure and sports, home and living, and books.