China Mengniu Dairy, Coca-Cola sign Olympic deal to 2032

The Coca-Cola Company President and CEO James Quincey, IOC President Thomas Bach and Mengniu Dairy Executive Director and CEO Minfang Lu attend a news conference before the 134th session of International Olympic Committee (IOC) during which the host city for the 2026 Winter Olympic Games will be decided in Lausanne, Switzerland, June 24, 2019. REUTERS/Denis Balibouse

LAUSANNE, Switzerland (Reuters) - China Mengniu Dairy and Coca-Cola have signed a global Olympic deal as joint beverages and dairy sponsors starting from 2021 until 2032, the International Olympic Committee (IOC) said on Monday.

Coca-Cola's previous deal ran to 2020 and the new agreement makes it the longest Olympic sponsor, having first supported the Games in 1928.