Alejandro Agag, CEO of Formula E Holdings, poses for a photograph with the Formula E car on display in London November 12, 2013. REUTERS/Luke MacGregor
LONDON (Reuters) - There's a new kid on the block in motor racing this year, a quieter cousin to the brash Formula One, and it has the lofty aim of helping to get consumers to embrace electric cars.
Featuring teams backed by Hollywood actor Leonardo DiCaprio and British entrepreneur Richard Branson's Virgin Group, Formula E will stage its first race in Beijing in September.
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