Taking on tuning

Latest limited edition Ducati 1199 Panigale Championship Edition only has 10 examples available and all are in Malaysia.

Trying to break into the highly competitive market in automotive electronics can be a daunting task for any company.

Currently, the market is controlled by two giants — Robert Bosch GmbH and Continental — with both companies controlling 40% of the world’s automotive electronics market. They are followed by Japan’s Denso, which has 11.5% of the market share.