Lifestyle products: (From left ) Azizan, Mohd Sharkar, MPTF and GCTC 2014 chairman Datuk Mohd Khalid Harun and KPJ Healthcare Berhad group marketing and corporate communications senior general manager Rafeah Ariffin at the press conference announcing the Malaysian Premium Travel Fair (MPTF) 2014 and Global Cruise Tourism Conference (GCTC) 2014.
TWO premier and niche high-end tourism events will be held this month at the Kuala Lumpur Convention Centre.
The events, Malaysian Premium Travel Fair (MPTF) 2014 and Global Cruise Tourism Conference (GCTC) 2014, are scheduled to take place from Aug 7 to 10.
MPTF and GCTC 2014 chairman Datuk Mohd Khalid Harun said the industry was heading towards luxury tourism and there was a demand for it.
“Malaysia is ready to promote high-end tourism to the world. Malaysians are becoming more affluent and with that, they want a certain lifestyle and luxury benefits.
“They are willing to pay for premium and niche products. So, both the events are ideal opportunities for the travel and tourism industry to reach out to over 30,000 high-end consumers,” he said during a press conference to announce both the events at a hotel recently.
Tourism Malaysia deputy director-general Datuk Azizan Noordin said they would be taking up 20 booths at the MPTF 2014.
“We will focus on five areas during the fair— hotels, spa, helicopter tour, Menara Kuala Lumpur and luxury vehicles,” he said.
He said for hotels, they would be bringing in The Settlement Melaka to promote boutique hotels.
Azizan added that the helicopter tours here were popular among Arab tourists and was one of the cheapest in the world.
As for the cruise industry, he said it was expanding with 512,400 cruise passengers coming into Malaysia last year.
“The conference will help put Malaysia on the map in the cruise tourism sector,” he said.
Pahang Tourism and Culture Committee chairman Datuk Mohd Sharkar Shamsudin said they had been given an opportunity to be chosen as the Favourite Domestic Destination Partner for the fair this year.
He said Pahang, which was famous for its eco-tourism, had 10.5 million tourists and RM7.5bil in tourism receipts last year.
Mohd Sharkar added that the state had 10 popular tourist destinations, including Taman Negara, Tioman, Genting Highlands and Cherating.
“I hope with our participation in the fair, we can achieve our target of 12 million tourists
and RM8.5bil in tourism receipts in Pahang in conjunction with Visit Malaysia Year 2014,” he said.
MPTF 2014 will be held from Aug 8 to 10 at Hall 5 and 6 of the convention centre, from 11am to 8pm.
There will be a total of 220 booths and 55 exhibitors, including operators and providers of helicopter tour services, theme parks, premium spas and wellness facilities, cruise liners and yacht clubs, high-end transportation vehicles as well as state tourism organisations.
Meanwhile, GCTC 2014 will be held on Aug 7 and 8 at the Plenary Hall at the convention centre from 9am to 6pm.
For details, visit www.witmevents.com or call 03-9201 1201.