Beauty pageant aims to raise awareness on traditional Hanfu culture

(From left to right) artist Leslie Chai, Miss Malaysia Earth 2013 champion Josephine Tan, artist Jacky Lam, I Creative Entertainment director June Chow, Grand Shanghai Food Theme Park director Eujin Teh, launching the Yes, I'm the Queen beauty pageant at Grand Shanghai Food Theme Park in Setiawalk Mall on July 1

THE inaugural beauty pageant “Yes, I’m the Queen” is inspired by China’s various dynasties’ fashion trends.

It aims to seek out the “Queen”, who is able to represent the hanfu (traditional Han dress) and is also knowledgeable and passionate about what it stands for.