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Thursday, 11 July 2013 | MYT 12:00 AM

A durian feast in Beijing

WITH the iconic song Malaysia Truly Asia playing in the background, durian lovers enjoyed the King of Fruits at the Taiyanggong store in the Parkson Shopping Centre in Beijing, China.

Donning gloves, they took their time to savour the frozen durians that had been thawed at room temperature.

The all-you-can-eat durian feast was organised as part of the six-day Malaysia Products and Cultural Fair organised by Parkson in collaboration with the Malaysian Embassy and the Malaysia External Trade Development Corporation.

The store’s general manager Zhang Lianfu said Parkson had imported between 3,000 and 5,000 packs of frozen durian from Malaysia for the occasion.

Shoppers only needed to fork out RMB180 to enjoy as much durian as they could during the event. The fruist is normally sold at RMB180 (RM93.60) per 400g portion,

This was the third Malaysia Products and Cultural Fair at Parkson, and Zhang noticed an increased in the number of durian fans among Parkson’s customers.

“We introduced them to the Malaysian durian through the fairs. We told them the fruits are only collected when they are fully ripe, so the taste is better.

“We can sell about 200 boxes of frozen durian from Malaysia in our supermarket each month,” he said.

Often described as an acquired taste, the King of Fruits from Malaysia has gained popularity among the Chinese since 2011, despite the fact that the fruits have to be imported frozen.

In addition to the durian buffet, the fair at Parkson also showcased assorted mixed spices, coffee and other food products from Malaysia.

Tourism Malaysia and the Ladies Association of the Malaysian Embassy were also part of the exhibitors to introduce the handicrafts and tourist attractions in Malaysia.

Tags / Keywords: Central Region , China , durian , Parkson , Malaysia , tourism , Matrade , Malaysian embassy


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