Smiles and tiles

At the Mix & Match corner, customers can bring home sample tiles to match with their furniture or wall before making a decision.

Shopping for tiles needn’t be a dreary experience — that was Feruni Ceramiche’s goal when they set up their own retail stores in 2009. Seven years later, managing director Ngei Chee Chau thinks it’s mission accomplished, writes JOY LEE.

MOVING from a distribution business model to a retail one in 2009 was a leap of faith for Feruni Ceramiche. As it had no prior experience in developing its own products, market or concept retail outlets, managing director Datuk Ngei Chee Chau says the shift was a challenge.