No experience? No problem

Don’t get hung up on whether you need to have experience in an industry before launching your startup. Instead, think about changes you’d like to see as a customer.

Just because you don’t have any experience in a particular business doesn’t mean you can’t make a good go of it. The key is not to start another me-too company but to offer something different.

Q: Virgin works in a variety of industries – you jumped from magazines to records to air travel, and from there to soft drinks, space flights and so on. Do you need to have prior knowledge of the industry you want to start a business in? How have you started up one business after another and succeeded again and again? – Hernan Gaytan