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It has long been the case that profit is everything. If you were in business, you were there to maximise profits and make a ton of money. But more and more enterprises are realising that purpose is just as important. If you boldly put purpose before profit, the one will attract the other.
THE most satisfying aspect of starting a business is creating something that’s going to make a positive difference in the lives of others — something that you can be proud of.
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