The art of the pitch

You should be able to pitch at the drop of a hat, and wrap it up quickly and succintly — maybe even within the duration of a lift-ride. — 123rf.com

The ability to pitch your business in five short minutes is a must for any new company, be it to investors, partners, talents or customers. Perfect it because your business depends on it.

PITCHING should be second nature to all entrepreneurs. I honestly believe that every entrepreneur, in Malaysia at least, should be thinking of two things constantly — funding and pitching.