Sports drink brand’s campaign encourages runners to dream big

(From left) Dr Mahenderan, Edan, Lee, Mohamed Allie Helmy and Alex Au-Yong who are part of the campaign’s advocates.

LUCOZADE Sport’s “Fuel Your Performance” campaign got off to an energetic start with its first running clinic in cooperation with Pacesetters Athletic Club, SMART Athletics Club and Tadonamo Triathletes.

The event was the latest in a series of activities to engage with Malaysian runners and an ongoing effort to bring its hydration formula to them through ground-level events as well as sponsorship of popular events such as the Reebok Spartan Race.