Company going all out to educate consumers on counterfeit backpacks

1 Radha Krishnan (second from left) using gardening shears to rip apart a counterfeit Deuter bag as a gimmick during the launch of its public awareness campaign. With him are (from left) Vikram, Malek and Ahmad Termizi.2 Genuine Deuter products come with a manufacturing label with detailed explanation of the product, and also a barcode.

UNIVERSAL Fitness and Leisure Sdn Bhd (UFL) has launched its public awareness campaign to tackle the problem of counterfeit manufacturing and distribution of Deuter products.

UFL, which is the exclusive agency holders of the famous German backpack brand, came to this decision after running an unofficial investigation and concluded that fake backpacks are being peddled in the local outdoor market and sold to customers as authentic Deuter products.