NAZA Kia Malaysia, the official distributor of Kia vehicles in the country, recently unveiled its fourth-generation Kia Rio, which boasts a more modern, stylish and robust yet premium appearance.
A fun and practical hatchback ideal for city dwellers, its sleek and aerodynamic design, coupled with a modern and efficiently packaged cabin fitted with infotainment and safety technologies is sure to be a crowd pleaser.
And already, it has gained global recognition. Its win at the prestigious iF Design Award 2017 in the Product Design category is testament to the bold and innovative appeal of one of Kia’s global bestsellers.
Penang Starwalk participants this year stand a chance to own this beauty as Naza Kia Malaysia has sponsored one Kia Rio 1.4l as the lucky draw’s grand prize.
Naza Corporation Holdings Sdn Bhd's Automotive Group CEO Datuk Samson Anand George said the new model builds on its predecessors' qualities.
“Though the third-generation Kia Rio was popular among Malaysians with its design, good build quality and interior features, the all-new fourth generation Kia Rio takes it up a notch further by combining the said features with improved spaciousness.
“This gives it a dash of practicality on top of its good looks, ensuring that the Kia Rio offers customers a balanced product that combines everyday practicality together with a grand design and efficiency,” he added.
The new bold dynamic design begins from the front with the redesigned lower bumper and the sleek integration of the headlamps and the trademark ‘Schreyer’ tiger-nose grille.
The design language of the new Rio speaks 'sculptured by the wind instead of penned in the studio' with its solid body volume and slim side glass giving it a wide, tout appearance.
At the rear, the unique tail lights are immediately distinguishable as a Rio while the tailgate handle also doubles as the housing for the rear-view camera.
Samson further commented, “Where previously the Kia Rio was a car for the young, the bold and premium styling of the all-new fourth-generation Rio will attract an even wider audience.
“The interior is bigger and it has a wider boot space than those before. Combined with the collapsible rear seats, it gives the new Kia Rio an amazing practicality which the previous generation was not able to offer.”
In this regard, the Kia Rio will inspire you to ‘Find Your Groove’, as the sporty hatchback presents a groove that most vehicle owners would have never seen before.
The All-New Kia has 4mm more headroom for the rear passengers, 8mm more legroom up front and 4mm more legroom at the back.
It also has 25mm more shoulder room between the front passengers, and 31mm more shoulder room for the rear passengers.
The increase in space also adds to the versatility of the Kia Rio, as the tailgate is now wider by 71mm and lowered to the ground by 26mm. This allows owners to store wider, bulkier items than before.
Kia has also added a fixed quarter glass and reduced with width of the C pillar, while the rear glass area has also been widened.
This allows more light inside the cabin, giving the impression of spaciousness.
The interior of the stylish and agile new Kia Rio has been extensively redesigned with the layout of the dashboard, giving the car a sportier, more driver-focused design and a more premium character.
The arch-shaped dashboard, sculpted with a three dimensional geometric curvature, accentuates a spacious and airy interior. The centre of the dashboard comes fitted with a floating-type audio system with 5-inch LCD touchscreen and Bluetooth connectivity, bringing together the latest technology and modern trendiness.
The interior of the new Kia Rio boasts practicality with its fully automatic air-conditioning, and its 60:40 folding rear seats that provide increased storage space.
It also comes with other conveniences which the market has come to appreciate in a car of this segment such as keyless entry, push start button, powered windows, and automatic headlights with static bending lights and even LED daytime running lights.
The fourth generation Kia Rio has also received positive praises from the global press, with one commenting that "... the Kia Rio is a reflection of the maturation of a brand that has become a global player.”
An Australian media outlet also highlighted “... the South Korean-built Rio offers an interior package that is both more sophisticated and better equipped than the car that it replaces.”
The new Kia Rio is powered by a 1.4 MPI DOHC engine with D-CVVT. The engine is mated to a four-speed gearbox and produces 100ps and 133Nm of torque from just 4,000rpm.
With seating capacity for five people, it also offers an impressive array of safety features such as six airbags strategically placed up front and at the sides of all passengers, ISOFIX baby seat mounts, speed sensing automatic door lock, impact sensing automatic door unlock, rear sensor, and active safety systems like ABS, ESC and HAC.
Naza Kia Malaysia believes that good service begins at the point of purchase. As such, it has been working overtime to steadily and continuously improve after sales service — reflected locally in the JD Power Malaysia 2016 CSI Study which rated Kia as the fourth best brand for after sales.
On a global standpoint, the Kia brand also gained recognition for the impeccable standard of quality of its products, having ranked highest in JD Power’s Initial Quality Study (IQS) for two consecutive years in one of the auto industry’s most closely watched quality surveys.
The all-new fourth-generation Kia Rio is now available in the Malaysian market for RM79,888 on the road without insurance, in four different colours — Clear White, Signal Red, Smoke Blue and Silky Silver. It can be viewed at showrooms nationwide.
Participants of the Starwalk can also take a creative picture with the Rio at the Kia booth during the event.
Then, post the image in your Facebook page under the hashtag #KIASTARWALK.
Winning images will stand a chance to win exclusive Kia merchandise. Naza Kia Malaysia will notify winners and courier their goodies upon receipt of personal details.
About Naza Kia Malaysia
Naza Kia Malaysia is the official distributor of Kia vehicles in Malaysia. Among the accolades received by Kia globally are:
• No. 1 in J.D. Power US Initial Quality Study
• No. 1 in J.D. Power Europe Vehicle Dependability Study
• No. 1 in J.D. Power Vehicle Dependability Study for quality and reliability 2016 – Kia Sportage
• Ranked 69th in the Interbrand’s exclusive list of the 100 ‘Best Global Brands’
• No. 4 in J.D. Power Malaysia Customer Service Index
• Malaysian service centres achieved the rating of ‘Among the Best’ by J.D. Power
For more information, visit http://www.kia.com.