Biscuit-maker sending 'love invites'

Chia (left) and marketing general manager Rigel Oye launching the Julies Love Invites under its Whats Your Love Letter? campaign at Pavilion Kuala Lumpur.

IN THIS day and age, technology has taken over many modes of communication and the tradition of penning down one’s thoughts is fast dying out.

To revive the expression of affection through writing, biscuit brand Julie’s is running its “What’s Your Love Letter?” campaign for the third consecutive year.