Giant hypermarket chain is set to increase its house brand products to 1,000 varieties by the end the year
GCH Retail (Malaysia) Sdn Bhd regional director for Malaysia and Brunei, Datuk Tim Ashdown (left) and Alice Lau Lai Yeen (right) GM private label for GCH Retail showing some of the Giant Brand product after the launch its house brand in Shah Alam
“The current house brand products are daily essentials such as rice, oil, flour, noodles, household cleaning products, personal care and baby care products, including non-groceries such as yoghurt, ice cream and sausages.
“If you compare our 20 best-selling products with the leading national brand for the same category, our prices are 35% cheaper."
While nearly 90% of the Giant house brand products are produced in Malaysia, Ashdown said 95% of its suppliers are Malaysian and 67% of the products are supplied by Malaysian small and medium enterprises (SMEs).
In conjunction with the launch, customers stand a chance to win shopping vouchers of up to RM10,000 in a Stamp & Win Contest until May 4.
Customers only need to purchase a minimum RM15 of Giant house brand products and get 12 stamps at different stamp stations in the store before submitting the form at the customer service counter at any Giant store nationwide.
“The current house brand products are daily essentials such as rice, oil, flour, noodles, household cleaning products, personal care and baby care products, including non-groceries such as yoghurt, ice cream and sausages.
“If you compare our 20 best-selling products with the leading national brand for the same category, our prices are 35% cheaper."
While nearly 90% of the Giant house brand products are produced in Malaysia, Ashdown said 95% of its suppliers are Malaysian and 67% of the products are supplied by Malaysian small and medium enterprises (SMEs).
In conjunction with the launch, customers stand a chance to win shopping vouchers of up to RM10,000 in a Stamp & Win Contest until May 4.
Customers only need to purchase a minimum RM15 of Giant house brand products and get 12 stamps at different stamp stations in the store before submitting the form at the customer service counter at any Giant store nationwide.
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