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Swiss brand becomes the official watch of the Coachella Valley Music and Arts Festival

Music fans surrounding a giant butterfly structure at the Coachella Valley Music and Arts Festival.

TAG Heuer has announced its partnership with Coachella Valley Music and Arts Festival as the official watch for the event.

The sponsorship unites the avant-garde Swiss luxury watch brand with the famed annual American music festival.

The Star Festive Promo: Get 35% OFF Digital Access

Monthly Plan

RM 13.90/month

Best Value

Annual Plan

RM 12.33/month

RM 8.02/month

Billed as RM 96.20 for the 1st year, RM 148 thereafter.

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Lifestyle , Central Region , TAG Heuer , Coachella Music & Arts Festival , California

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