GROUPON teamed up with Ruyi & Lyn to usher the Chinese New Year with the World’s Most Expensive Yee Sang also known as #GrandYeeSang that is valued at RM16,888 nett.
Groupon’s first “World’s Most Expensive” concept was started in the United Kingdom with the “World’s Most Expensive Hamburger” and Groupon communication lead Sara Cowling thought it would be fun and exciting to conduct this concept in Malaysia.
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