TV host Neelofa presents effortless-chic hijab collection

1 Neelofa (second from left) posing with models wearing her Naelofar Hijab collection.2 Some pieces in the collection are embellished with Swarovski crystals and paired with rugged floral trimmings.3 Naelofar Hijab aims to make women look effortlessly chic with its easy-to-wear hijab.Photos:SHAARI CHE MAT

THERE are various ways to don a hijab or head covering and one entrepreneur is in the business of making this modest attire hassle-free for consumers to use.

Noor Neelofa Mohd Noor, creator of Naelofar Hijab, recently showcased the label’s Hari Raya collection during a buka puasa function at the Sime Darby Convention Centre in Kuala Lumpur.

The collection comes in 13 styles, with prices ranging between RM53 and RM85.

Some pieces in the collection such as “Rapunzel” is made from premium Italian satin crepe and is embellished with Swarovski crystals, with the signature Naelofar brand embossed on a gold label while their “Lady Angelina” collection is made from chiffon and paired with rugged floral trimmings, embellished with Swarovski crystals and given the signature Naelofar brand embossed on a gold label.

Naelofar Hijab aims to make women look effortlessly chic with its easy-to-wear hijab. Photos: SHAARI CHE MAT

 

“Hijab is more than a piece of cloth but an expression of an individual,” said the actress and television host in her speech.

“We want to bring out the confidence in women through hijab,” she said, adding that their hijab enabled women to look “effortlessly chic”.

Neelofa, who is also the brand’s ambassador, said that while the label was only launched last year, it has seen phenomenal growth, with their products being sold in Brunei, Germany, France and the United Kingdom, among other countries.

Their materials are sourced locally and from countries such as South Korea, China and Japan. Everything is manufactured locally.

The 26-year-old added that not all celebrities were successful in their businesses despite being famous.

During the event, Neelofa also announced that she was scheduled to release a book called The Chic Codes in January 2016, chronicling her challenges and journey in life.

Naelofar Hijab can be bought online or at their flagship store in Taman Tun Dr Ismail.

Neelofa has other businesses including Naelofar Abaya, which offers modern and stylish abayas (cloaks) and Lofalens, which are fashionable contact lenses.

For details, visit www.naelofarhijab.com or their Facebook page.