Making a difference: Cho (left) and Sasitharan (right) presenting a mock cheque to The Wishing Well Foundation secretary-general Issarang Nuchprayoon (second from left), Indonesia Care for Cancer Kids Foundation advisor Mardi Santosa (third from left), Cancer Warriors Foundation Philippines and Global managing director Carmen Auste (third from right) and NCSM president Dr Saunthari Somasundaram (second from right).
At the recent Inspiring The Best campaign cheque presentation ceremony, Tune Insurance donated USD100,000 (about RM360,000) to four selected non-governmental organisations for their individual pledge to make a significant change to the face of children’s cancer treatment and rehabilitation.
Tune Ins Holding Bhd chief executive officer Junior Cho said although these organisations were scattered across four countries, they shared similar goals to create much-needed social awareness and identified ways to provide for children’s cancer treatments.
“We hope to play a small role in touching the lives of children struggling with cancer. If this donation can contribute to the treatment and rehabilitation of even one child with cancer, then we know we have made a difference,” said Cho.
The four selected organisations were National Cancer Society of Malaysia (NCSM), Wishing Well Foundation Thailand, Indonesia Care for Cancer Kids Foundation and the Cancer Warriors Foundation Inc in the Philippines.
The event also saw three parents who shared their heart-rending yet inspiring story of their children and cancer.
Ma Francia Clarite from the Philippines said her world fell apart when her daughter Ma Janiela Clarite was diagnosed with Acute Lymphoblastic Leukaemia at the age of four.
“I was worried that my daughter would die because I didn’t have much money.
“But when the doctors told me there was a foundation called Cancer Warriors that could help, I began to have confidence and hope that my child could survive this illness.
“Because of this foundation, I no longer felt like I was alone and that there was someone supporting me. Now, Janiela is 12 years old, strong and healthy,” Ma Francia said.
Acute Lymphoblastic Leukemia, also known as acute lymphocytic leukaemia or acute lymphoid leukemia (ALL), is cancer of the white blood cells characterised by the overproduction and accumulation of cancerous, immature white blood cells.
Inspiring The Best was a month-long collaborative cause by Tune Inspire, the corporate social responsibility (CSR) programme by Tune Insurance Group and AirAsia to raise awareness and financial assistance for children with cancer.
The Tune Inspire team rallied support from its customers and launched the campaign. The team donated USD0.10 for every Tune Insure AirAsia Travel Protection Plan policy purchased from March 15 to April 15.
During this campaign, Tune Insurance and AirAsia also held other awareness events through their social media networks using the hashtag #InspiringTheBest.
“Our vision and aspiration for this campaign is to extend it and continue to contribute more to the society,” said Cho, adding the team had decided to keep the charity drive going until Dec 31 and would periodically announce a new recipient for this contribution.
“I would like to thank all policyholders for their support, which not only made this donation possible but also contributed towards a successful campaign,” Cho added.
Tune Insurance is currently providing for the NCSM and the National Autism Society of Malaysia and will contribute to other needy organisations in the future.
“We want to embrace this not only in the way we do business but also through our community programmes.
“This charity campaign is one of the many plans we have for 2015 to show our gratitude and appreciation to our community and loyal customers,” said Tune GenRe Ltd managing director Sasitharan Krishnan.