The painstaking process of creating a single piece of high jewellery takes hundreds of hours
Louis Vuitton pulled out all the stops for the launch of their latest high jewellery collection in Singapore.
WHEN it comes to rolling into town in style, few do it better than Louis Vuitton (LV).
It would be hard to miss the BMWs with personalised number plates; to launch their high jewellery collection Acte V, the French luxury brand commissioned 150 “LV” plates numbering between 1 and 150 to move around Singapore.
Apart from the preview of the collection, there was a gala dinner with customers from around the world. Singapore was also the first city to host a Louis Vuitton High Jewellery collection launch outside of Paris, hence the grand launch.
High jewellery is about specialised pieces. These are jewellery that evoke emotion, and tend to be one-of-a-kind pieces. The idea is that you get an exquisite piece of jewellery, specially created by a House, and no one else will have the same piece.
For Louis Vuitton, it always comes back to the heritage and history of the House, and this collection is no different. The iconic V shape brings to mind the initials of the brand and the collection is truly a dazzling one.
Consisting of 20 pieces, the collection is inspired by the Art Deco style and comprises necklaces, cuffs, earrings and rings. It also links back to the brand’s history. Apart from that era being a time of creative and artistic freedom, LV also introduced bespoke monogramming in precious stones and gold in the 1920s. This would set the scene a century later, of the launch of the Maison’s jewellery collections.
Michael Burke, the chariman and CEO of Louis Vuitton was in the Lion City for the event. We managed to catch up with him for a chat, along with Hamdi Chatti, vice president, Watches and Jewellery, during a private viewing session.
According to Chatti, when it comes to high jewellery, they start from the best gemstone, before going on to design the collection. And in this case, it’s a gorgeous opal.
“We call it the Genesis, actually. We have selected a beautiful opal, an amazing opal and the design started from the opal. The opal is obviously very mineral and the shape is more an art nouveau shape. It’s much more curved and the designer wanted to do something that is related to art deco. So we have the face of the curve facing the art deco necklace which makes the design very striking. And the V, which is the starting point of the necklace.”