FEW among us are blessed with the gift of porcelain-clear skin, radiant cheeks or mesmerising eyes. Korean cosmetic brand Laneige offers Snow Crystal premium make-up that not only claims to conceal flaws but enhance one’s best features and boosts radiance. It also doubles as a skincare.
Introduced in 1994 and targeted at women in their 20s, Laneige with its mantra “Everyday New Face” has since maintained its top position in Korea. With its philosophy of “vibrant clean sophisticated beauty”, the brand’s name means snow in French, based on the premise that brilliant skin is akin to snow that has a magical glow. The globally leading brand studies lifestyles, beauty habits and even skin colours of Asian women, who desire a white and moisturised face, as clear as snow.
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