Sri Lankan newspaper tackles dengue problem with mosquito-repellent ink.
With over 30,000 people infected with dengue fever in Sri Lanka in 2013, a local newspaper company decided to tackle the problem by running a campaign with a difference.
Mawimba teamed up with ad agency Leo Burnett to create a newspaper printed with mosquito-repellent ink. The idea was sparked by the fact that people typically read newspapers in the early morning and evening, when dengue mosquitoes are most likely to strike.
The designers introduced citronella, a natural mosquito repellent, into the paper’s ink, in order to protect readers while they were learning about the disease through a series of informative articles.