Crowdfunding platform pitchIN raises more than RM12mil

PETALING JAYA: Equity crowdfunding (ECF) platform pitchIN has raised more than RM12mil after SalesCandy, a sales performance and lead management customer relationship management (CRM) provider, raised RM1.50mil from 54 investors this month.

The conclusion of the SalesCandy funding represents the 10th deal for pitchIn this year.

The platform launched its first deal in May last year and has become the first ECF platform to reach double digits numbers for successful deals in a year.

SalesCandy chief executive officer and co-founder Stanley Chee said in a statement that the funding would go towards growing the company’s CRM which was built to specifically help property developers, education and financial clients to close more sales.

SalesCandy’s CRM instantly routes leads from various sources such as Facebook Lead Ads, web forms and chat bots directly to the salespeople’s mobile phone and automatically updates lead statuses with the actions taken by the salespeople.

To-date, the local equity crowdfunding industry has done 17 deals this year.

“We are delighted to become the first ECF platform in Malaysia to do ten successful deals in a year.

“We are pleased that pitchIN’s focus on bringing interesting fundable deals to investors has resulted in being responsible for nearly 60% of the successful Malaysian ECF deals in 2017.

“We are proud of the role pitchIN has played in making the Malaysian ECF industry one of the most vibrant ones in Asia,” pitchIn chief executive officer Sam Shafie said, adding that investors can look forward to more deals this year.