Sky and Virgin Media team up for targeted TV advertising

Advertising strategy: A Sky logo is pictured on a sign next to the entrance to pay-TV giant Sky Plc’s headquarters in Isleworth, west London. The partnership with Virgin Media will make use of Sky’s AdSmart targeted advertising platform as well as Liberty Global’s technology. – AFP

LONDON: British pay-TV rivals Sky and Liberty Global’s Virgin Media will team up to offer advertisers access to more than 30 million TV viewers in Britain and Ireland.

The partnership, which covers both broadcast and video on demand (VOD) advertising, will make use of Sky’s AdSmart targeted advertising platform as well as Liberty Global’s technology, Sky said.