VERY rarely does any speech at a conference shake the tech, marketing and media worlds simultaneously. But two weeks ago, the chief marketing officer of the world’s largest global advertiser did exactly that.
US-based Procter & Gamble Co (P&G) chief brand officer Marc Pritchard last week urged all fellow marketers to get tougher on transparency and “stop giving digital media a pass”. He announced landmark changes in the way P&G would address agencies, contracts, measurements, fraud and even Google and Facebook in 2017.
Already a subscriber? Log in
The Star Festive Promo: Get 35% OFF Digital Access
Cancel anytime. Ad-free. Unlimited access with perks.
