M&C Saatchi says the airline’s CNY video has garnered praise all around
THE phrase “we did not put talents on the camera but rather Malaysians on camera” by the late Yasmin Ahmad does hold water, This can be seen in the recent online Malaysia Airlines (MAS) Chinese New Year (CNY) video campaign which shows how ordinary non-Chinese Malaysian people conveying greetings in different Chinese dialects have garnered praises and captured the hearts of millions.
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