VERIZON Communications Inc’s deal with Yahoo! Inc has hit a rocky patch, but the phone giant is forging ahead with a strategy focusing on mobile advertising and still has appetite for more deals.
Whether or not the US$4.83bil Yahoo deal goes through, the company is likely to look at purchasing digital media companies that could drive more traffic for Verizon’s advertisers, a person familiar with the company’s strategy said, asking not to be identified discussing private information. The snag over revelations of data breaches at Yahoo hasn’t caused Verizon to waver in its commitment to building an advertising business that can rival Facebook Inc and Alphabet Inc’s Google.
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