Malaysia Airlines CEO Peter Bellew (man on the left) receives the Liverpool jersey from Liverpool’s commercial director Olly Dale to mark the official partnership.
KUALA LUMPUR: Malaysia Airlines has struck a deal with Liverpool FC to be its official global airline partner.
MAS managing director Peter Bellew said on Tuesday that he hopes to sell more seats as a result of partnership.
Under the partnership, MAS will get numerous benefits including LED and static board brand exposure at each home game at Anfield and exposure on the Liverpool FC website, publications and Facebook page.
MAS will also have co-branding opportunities in merchandising rights and customer engagement such as pitch side access with players and legends.
The partnership will enable MAS to have access to players to be featured as ambassadors and in all related communication materials.
* For a related story, go to Malaysia Airlines doesn’t need additional funding from Khazanah