Ad fraud could top US$50bil

By SHARIDAN M. ALI

Ranji: ‘Malaysia has a great unified market and the community is very strong.’

World Federation of Advertisers says this figure can be reached by 2025

THE World Federation of Advertisers (WFA) has estimated that the value of advertising fraud (ad fraud) on the digital platform could reach in excess of US$50bil by 2025.

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Business , Advertising fraud

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