KUALA LUMPUR: e-Halal.com, a comprehensive commerce directory portal supported by worldwide halal trustmark, is expected to generate RM300 million in turnover in its first year of operations.
International Trade and Industry Minister Datuk Seri Mustapa Mohamed said the portal, an initiative by the Halal Industry Corp (HDC), would be available in China, South Korea, Indonesia and Singapore.
"The e-Halal mall will also help Malaysia establish itself as a halal hub for the e-commerce trade," he told reporters after launching the portal in Kuala Lumpur on Friday.
In an effort to promote and boost the halal trade, HDC has brought together 10 e-commerce platforms, among them, dindin.com (China), 11street (South Korea), Zilzar.com, JOCOM, Tiara TV and Global Halal Data Pool, under the umbrella of e-Halal.com.
Mustapa said the platform would help bridge all halal suppliers in the country and expand their e-commerce business.
"More and more countries are now viewing the halal mart as an emerging market force capable of contributing towards economic growth," he said.
He said the e-commerce industry was vital for Malaysia's economic future, adding that the Government has set a contribution target of 6.4% or RM114 billion to the country's gross domestic product by 2020.
Currently, halal products only account for 5% of the country's exports and he hoped the figure would increase with the setting up of the e-commerce platform.
Mustapa urged more local traders to leverage on the platform, as it would help them reduce transaction cost, reach a wider market, as well as address the brand authenticity issue. - Bernama