Mindshare Malaysia managing director Varun Channa
MINDSHARE, the global media agency network part of WPP, has teamed up with Rexona to launch its first Life+ campaign using bio wearables devices and ambient motion sensors at the Electric Run 2016. Rexona partnered with Electric Run as the official Freshmoves partner to ensure that participants stayed fresh while they moved for a good cause.
LIfe+ is Mindshare’s dedicated wearable and Internet of things differentiator, founded in June 2014 to help its brands navigate “the third wave” of digital marketing-wearables.
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