Matrade to help drive Proton exports

CIMB Research:

KUALA LUMPUR: The Malaysia External Trade Development Corporation (Matrade) is committed to working closely with national car maker, Proton Holdings Bhd, to expand its business potential in export markets.

Chief Executive Officer Datuk Dzulkifli Mahmud said on Tuesday Matrade would provide assistance on market intelligence about the respective export potential countries.

"Proton is keen to expand its business and has a good prospect of increasing its export to overseas markets.

"We are looking at markets like the Middle East, African countries, Latin America, Asia and others that have free trade agreements with Malaysia," he told reporters after launching the Seminar and Workshop on Medical Devices, here today.

Dzulkifli said Proton is set to re-enter Chile's market with 100 units of the Proton Preve by the end of this month, marking a comeback after a 16-year hiatus.

He said Proton could potentially export its other products to Chile and explore the electronic or hybrid car segment.

Sharing his trade mission experience to Tehran recently, Dzulkifli also said Proton's products such as the Gen2 was still strong there, reflecting the reliabity of the brand.

"Iran is looking forward to Proton's entry in a big way to the market," he said.- Bernama