4As pitch guidelines soon

Khairudin: ‘As opposed to the earlier plan for the wholesale adoption of international pitching guidelines, the association will now combine international and local best practices to ensure relevancy.’

It will help advertisers go about conducting ad agency search in a more effective and professional manner

MALAYSIA’S advertising industry is set to get a boost when the highly anticipated 4As pitch guidelines come on board in August. The guidelines could probably be the first of its kind in Asean to be published by an advertising industry trade body and is good news for advertisers.