Ad expenditure for 2015 falls to RM13.6bil

PETALING JAYA: Advertising expenditure (adex) for the full-year 2015 fell by 3% to RM13.63bil from the previous year, according to data released by Nielsen.

The medium that recorded the highest growth in ad spend was cinema, growing 42.9% to a market share of 0.5% in 2015 from 0.3% in the previous year.