Alliance Bank targets 10,000 customers for its business credit card this year

Visa and Alliance Bank launches First Visainfinite Business Credit Card in Malaysia. Alliance Bank Manager Group Communications Idawati Abdul Rahim holding a new First Visainfinite Business Credit Card posing for media at the launches.

KUALA LUMPUR: Alliance Bank Malaysia Bhd aims to sign up 10,000 local companies for its newly launched Visa Infinite Business Credit Card by year-end.

Executive vice-president and head of group transaction and SME banking, Victor Khor, said the bank would initially target its existing small and medium enterprise (SME) customer base.

“We are optimistic of achieving the target of 10,000 sign-ups this year as we currently have about 85,000 SMEs as our customers.

“The product features fit the SMEs well in managing their expenses,” said Khor after the card’s launch in Kuala Lumpur on Thursday.

Khor said on average, an active spender company would spend RM50,000 to RM60,000 each month and assign five supplementary cards to their employees.

The bank launched Visa Infinite for individual customers in 2012 while the card launched on Thursday, designed for business customers, is the first of its kind in South-East Asia, according to him.

“This business credit card is designed to deliver savings, rewards and privileges that add value to the customer’s purchases, cash flow, travel and tax preparation,” said Khor.

The card offers value-added tax (VAT) recovery refund, Kaligo Business Plus rewards, zero per cent interest repayment plan on overseas purchases and longer repayment period with up to 56 days interest-free, he added. - Bernama