Malaysia's mobile telcos need to be more innovative in a saturated market

Free package: Celcom may be seen as keeping up with rival Maxis Bhd, which last year had begun offering free voice and SMS for its Maxis OnePlan users

KUALA LUMPUR: As revenues stop growing in a saturated market, mobile telecommunication providers or telcos will need to package their products innovatively, as well as, get new stream of income to sustain business.

IDC Market Research (M) Sdn Bhd Senior Research Manager for Asean Telecommunications Alfie Amir said total mobile revenue began to decline in 2014 at 1% year-on-year, from RM24.3bil to RM23.9bil.