KUALA LUMPUR: AirAsia Bhd targets to boost its ancillary income with its foray into the courier business with the launch of Redbox, tapping into its vast route network and flight frequencies.
AirAsia, which launched the new low cost courier in town on Thursday, said the service offers the best value-for-money express courier and parcel delivery service.
"Wholly developed by AirAsia, (Redbox) provide customers up to 50% savings in costs compared to existing courier services," it said.
AirAsia Group CEO Tan Sri Tony Fernandes said Redbox would tap into the group's route network across over 88 destinations and 22 countries and excellent flight frequencies in Malaysia and across the region.
Plans are under way for AirAsia to expand its courier services in other countries in the future, such as in Australia, Japan, China and Hong Kong.
Redbox was designed by the airline to provide low cost courier services for businesses, average consumers, corporate clients and overseas foreign workers for the carriage of regular parcels, business packages and documents throughout the airline's extensive route network.
Jointly marketed by R Box Asia Pte Ltd, the new courier service can be accessed by the public online at redbox.airasia.com. It operates in six Asian countries and 31 major towns in Malaysia, Singapore, Indonesia, the Philippines, Vietnam and Nepal.
Fernandes said: "For us to remain in the forefront of the industry and to continue with our pledge to provide services at the lowest fares and rates, constant innovation and improvements to our products & services are very important.
"Ancillary income adds around 20% of our revenue and we are determined to boost this further with new services such as Redbox. With Redbox, we also hope to open up a new horizon for businesses in Malaysia and across the region," he said.
Fernandes said in the current economic climate, businesses can only benefit from low-cost courier services such as this, promising reliability and up to par with industry standards."
He pointed out Redbox would capitalise on AirAsia's extensive route network and excellent flight frequencies in Malaysia and across the region.
The network and flight frequencies, he said, would enables more commerce opportunities for local businesses, providing exclusive reach to various destinations not connected by other airlines.
"Especially beneficial for SMEs, Redbox's low cost courier service affords lower operating costs, which are essential for SMEs to operate," Tony added.
To enjoy AirAsia's Redbox, customers may request for the low cost courier service online at redbox.airasia.com, as easy as booking flights with AirAsia, and payments can be made via Mastercard, Visa or Paypal.
For added convenience, customers may call Redbox Customer Service to arrange for pick-up of their consignments. Alternatively, customers can choose to drop their parcels at any of the Redbox outlets or drop-off locations.
Customers may also simply walk-in to any of its service centres to obtain its services, with the Redbox courier network presenting more than 300 outlets and kiosks with pick-up and drop-off facilities. The Redbox service centres accept cash for all transactions.
For more information on available destinations, consignment dimensions, rates and terms & conditions, log on to redbox.airasia.com