Tune Talk focuses on brand building

Ring girls at a MIMMA tournament.

BRAND enhancement by focusing on different communities through movies, music and social interaction programmes is something Tune Talk Sdn Bhd will bank on to effectively position its brand among consumers.

The latest to join the fray under the social interaction pillar is mixed martial arts through the Malaysian Invasion Mixed Martial Arts Fighting Championship (MIMMA FC). It is the brainchild of Tune Talk chief executive officer Jason Lo and Youth and Sports Minister Khairy Jamaluddin.