Nando’s wants more ‘chicky’ ads

AFTER bagging a gold at the Malaysia Effie Awards last year, Nando's Chickenland Malaysia Sdn Bhd is striving to churn out more advertising campaigns with “witty and cheeky” elements to attract more consumers for its products and strengthen its presence in the competitive food and beverage business.

To this end, the company will bank on four fronts − social media, outdoor advertising, radio advertising and print advertising − to fuel consumer interest in the company and its product offerings.