3D PUSH: Scarlet Johansson signing autographs for fans at the London premiere of Avengers: Age of Ultron. The Avengers ad campaign, launched last week, employs VR that immerses a user in a 3D world and makes them feel as if they are in the action.
Samsung and Walt Disney's Marvel introduced a marketing campaign that uses virtual reality to promote Avengers: Age of Ultron as more studios look to the new technology to push movies.
The Avengers ad campaign, launched last week, employs VR that immerses a user in a 3D world and makes them feel as if they are in the action.
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