Amazon cuts Fire phone price to ignite sales

MARKED DOWN: The price cut will last until Dec 1 and was the second for Fire and was included in a set of holiday-shopping season deals announced for items including Kindle e-readers.

SAN FRANCISCO: Amazon has slashed the price of Fire mobile phones that stalled after launch early this year, becoming a drag on the US online retail titan’s bottom line. 

The price cut, which Amazon said would last until Dec 1, was the second for Fire and was included in a set of holiday-shopping season deals announced for items including Kindle e-readers.