Amazon cuts Fire phone price to ignite sales


MARKED DOWN: The price cut will last until Dec 1 and was the second for Fire and was included in a set of holiday-shopping season deals announced for items including Kindle e-readers.

SAN FRANCISCO: Amazon has slashed the price of Fire mobile phones that stalled after launch early this year, becoming a drag on the US online retail titan’s bottom line. 

The price cut, which Amazon said would last until Dec 1, was the second for Fire and was included in a set of holiday-shopping season deals announced for items including Kindle e-readers. 

The Star 6.6 DEAL: 35% OFF Digital Access

Monthly Plan

RM 13.90/month

RM 9.04/month

Billed as RM 9.04 for the 1st month, RM 13.90 thereafter.

Best Value

Annual Plan

RM 12.33/month

RM 8.02/month

Billed as RM 96.20 for the 1st year, RM 148 thereafter.

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