In Danish election, campaign turns personal in tight race

Danish Prime Minister Helle Thorning-Schmidt (Social Democrats) (C) poses with supporters in the city of Viborg, on the second day of her two-day campaign tour of Denmark June 15, 2015. REUTERS/Morten Dueholm/Scanpix Denmark

BORNHOLM, Denmark (Reuters) - Dressed in a denim shirt and black jeans, Danish Prime Minister Helle Thorning-Schmidt cracked jokes and took selfies with supporters on the island of Bornholm, just days before a June 18 election that could end her political career.

It was an unusual performance for the 48-year-old premier, famed for her expensive tastes which earned her the moniker 'Gucci Helle' and rather formal, rigid style of speaking.