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Friday April 11, 2014 MYT 12:00:00 AM
Friday April 11, 2014 MYT 1:54:33 PM
by brenda ch'ng
Tan’s (third right) recyclable art piece made out of sago and white fungus, featured during the launch of the KL Festival City Mall. With him are (from second left) Cheah, textile and fashion design head Lai Hoo Chu and Chew.
KL FESTIVAL City Mall celebrates Earth Month by turning recyclable materials into home decorations instead of throwing them away.
The two-year-old community shopping centre in Setapak aims to inspire shoppers to reuse unwanted materials during its Recycling Artistry Campaign which runs until April 30.
“We decided to do something more impactful and different from the usual switching off of lights for an hour.
“So we came up with something more exclusive and creative,” said The Lion Group senior marketing manager Adrian Cheah.
He added that more often than not, the public did not know what to do with their recyclables and hoped the campaign would give them ideas.
The launch of the campaign saw about 20 children from Tadika Cerdik planting saplings provided by the shopping complex, in an effort to teach them how to care for the environment.
They were also taught the importance of going green and preserving nature.
This campaign was helped by students from the Malaysian Institute of Art (MIA), who showcased 15 pieces of their recyclable art at the mall.
“Over 20 students were involved in the exhibition and they were tasked to create art out of recyclable materials,” said MIA head of fine arts Bibi Chew.
She explained that the pieces ranged from wall hangings and furniture, sculpture and fashion.
“We already incorporate recyclable art as part of our syllabus and this event is good exposure for them and their masterpieces,” she said.
Shoppers get to view creative pieces of art made of materials ranging from cardboard, scrap metal, garbage bags and even medicinal tablet capsules.
One of the art pieces used for the launch was a white dress made out of 1kg of sago and 8kg of white fungus.
“It took me a week, working non-stop for 24 hours to make the dress,” said Tan You Sheng.
The 21-year-old was given an assignment with the theme “Food Dress” and got inspired while having a bowl of dessert.
Tan’s dress resembled a wedding dress with little white pearls on the top half of the dress and yellow white fungus lining the dress’ train.
“As time passes, the white fungus slowly turned more and more yellow, blending into my dress really well,” he said.
Tan added that his creation was not just for display but could be worn as well.
In conjunction with the campaign, the shopping centre would give shoppers an exclusive eco-friendly bag for every purchase of RM160 and above (maximum two accumulated receipts) on a first-come, first-served basis.
Shoppers are also encouraged to vote for their favourite art piece on display to stand a chance of winning a RM100 Giordano cash voucher.
The contest is only applicable with any purchase made in the mall and voting can be done at the concierge.
On April 22, from 7pm onwards, the first 50 shoppers who hand in five old adult shirts for charity at the concierge will be given a new Giordano Print Tee.
There will also be a Green Artsy Weekend Bazaar on April 12, 13, 19 and 20 from noon to 4pm on the first floor.
For details, log on to www.festivalcity.com.my.
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Community Sports, Family Community, kl, festival, mall, earth, month, recycle
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