Supermodel chops off her locks at launch of new haircare range

Amber Chia flanked by the models reveal her modernised version of Vidal Sassoon's signature five-point-cut.

VIDAL Sassoon is calling on all Malaysians to ditch their conventional hairstyles and be brave to explore new ones with the #GetSassooned movement.

To launch its newest haircare range, the company invited supermodel Amber Chia on a liberating journey of hair transformation. Chia, who had always had long hair, gamely chopped off her locks in support of the #GetSassooned movement to reveal a fresh, short hairdo by Vidal Sassoon Academy-trained celebrity hairstylist, Datin Winnie Loo.