Not taking himself too seriously: A file image of Branson with a tray of drinks onboard an AirAsia flight bound for Kualu Lumpur from Perth in 2013. Branson honoured a losing bet with AirAsia group chief Tony Fernandes over whose Formula One racing team would finish ahead of each other at the Abu Dhabi race during their debut 2010 season. — AFP PHOTO
Startups and fledgling companies have to be prepared to go the extra mile when it comes to getting the word out about themselves.
By Richard Branson
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