Putting your business in the spotlight

Not taking himself too seriously: A file image of Branson with a tray of drinks onboard an AirAsia flight bound for Kualu Lumpur from Perth in 2013. Branson honoured a losing bet with AirAsia group chief Tony Fernandes over whose Formula One racing team would finish ahead of each other at the Abu Dhabi race during their debut 2010 season. — AFP PHOTO

Startups and fledgling companies have to be prepared to go the extra mile when it comes to getting the word out about themselves.

By Richard Branson