Fashion

Published: Wednesday May 28, 2014 MYT 12:00:00 AM
Updated: Wednesday May 28, 2014 MYT 8:19:06 AM

Curtis Kulig and his labour of love for mum

The Love Me, Love Mum artwall by Curtis Kulig that was on display at Pavilion KL.

The Love Me, Love Mum artwall by Curtis Kulig that was on display at Pavilion KL.

In conjunction with Mother’s Day, Curtis Kulig did a special art installation together with LeSportsac.

AS far as grand gestures go, nothing says “I love mum” quite like having a special art installation constructed for the occasion. That is exactly what Curtis Kulig had done in conjunction with Mother’s Day.

The 33-year-old American street artist was in Kuala Lumpur recently, during which he met with the media and fans. In a meet-and-greet session, he spoke on how proud he is to visit the city.

The Love Me, Love Mum installation is his first foray into the Malaysian art scene. It is part of an artistic fusion between accessories brand LeSportsac and New York-based Kulig.

LeSportsac’s ongoing collaboration with Kulig has resulted in a partnership with Pavilion Kuala Lumpur as the host for the introduction to an exclusive Summer 2014 collection inspired by the notable Love Me artwork. Love Me began in 2005 as a personal sentiment and quickly evolved into an icon, with Kulig’s simple, impulsive, two-word manifesto spotted in cities ranging from Paris to Istanbul, Los Angeles to Berlin.

A fast-rising star, Kulig’s signature Love Me scrawl has also appeared as the opening credits on variety television series Saturday Night Live. In 2011, Kulig unveiled the story behind Love Me on TedxTeen, inspiring audiences with his work.

Kulig created a series of original designs for LeSportsac that range from playful watercolours and swirly scripts to bright, bold marks of his signature statement. He reportedly drew his inspiration from classic New York summer hotspots. – Bervin Cheong

The Love Me collection is now available at LeSportsac in Pavilion Kuala Lumpur.

Tags / Keywords: Lifestyle, LeSportsac, Curtis Kulig, Love Me

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