The fragrance Du Bois is by a Singapore-based fine fragrance company.
One of Asia’s fastest growing niche fragrance brands comes from Singapore.
You would expect premier perfume houses to originate from France.
A Singapore-based fine fragrance company, working in collaboration with international perfumers, has created one of Asia’s fastest growing niche fragrance brands called Fragrance Du Bois. Just goes to prove that fine fragrances need not always be under the purview of the European noses.
Its latest fragrance lounge has just been launched in the heart of Wanchai, Hong Kong. In the last six months, the brand has opened exclusive lounges in Singapore, Bangkok, Kuala Lumpur, Penang and further lounges will be opened in Jakarta, Dubai, Shanghai, Moscow and London before the end of 2013.
Bespoke and unique, you need an invitation before you can even buy Du Bois from its exclusive lounges.
Du Bois fragrance profiler Jacinta Rowe said, "When we first decided to create a fine fragrance brand we knew we were different and had to be seen to be different. Our story is unique; we produce fragrances from the mystical oud oil we produce ourselves, literally from soil to oil.”
The aquilaria tree from which the oud oil is extracted has been a protected species in the wild for more than 10 years. The oil Du Bois uses is harvested from its own sustainable plantations in Thailand, India and Sri Lanka.
Rowe continues: “We are probably the only fragrance house that can boast of knowing the exact source of our oud, which is guaranteed to be both legal and sustainable; certified by both CITES and now IFRA."
Inspired by the artistry of traditional French perfumeries, Du Bois, working with international fragrance houses Givaudan and Firmenich, developed “Shades Du Bois", a unique process whereby the clients’ mood and desires are matched with their own natural fragrance, allowing them to sample and discover a personalised custom-blended Du Bois fragrance.
La Maison Du Bois offers a personalised consultation at one of their fragrance lounges which allows the client to be involved in the preparation and blending of a bespoke and unique fragrance.
“All Du Bois exclusive hand-blended fragrances contain our own organic oud, taking on a beautiful character of its own, a fragrance evolving on skin; the creation of a truly unique fragrance experience,” she added.
“Later this year, we will launch an exclusive limited edition range of fragrances which we developed in consultation with international perfumer Francois Merle-Badoin, whose own roots in the fragrance industry can be traced back four generations in Grasse on the French Riviera,” said Rowe.
The first limited edition “London Oud” encapsulates the spirit of one of the world’s most cosmopolitan cities with the mysteries of the Orient as a limited production of only 1,000 pieces. All ingredients are organically sourced, and the base oil produced from a special batch of oud distilled and processed using the finest artisan copper stills at its distillery in Thailand.
The oud oil used can be traced back to the actual trees, each bottle certified as an original and packaged to include details of the specific trees used.
The Du Bois brand has also recently expanded into handmade bespoke jewellery, Bijoux Du Bois, featuring rare and ethically sourced precious woods, gold, silver and rare gems. It has committed to plant two trees for each individual item sold from the jewellery range. - Patsy Kam
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