Franchisee rides Korean wave to woo coffee lovers

(From left) Sunway Bhd property investment division managing director Datuk Ngeow Voon Yean, Lee Kwang-soo, Low and Kim preparing to cut the ribbon during the Caffebene opening at Sunway Pyramid Shopping Centre.

If THERE is one thing coffee culture and Korean wave have in common, it is that they both enjoy a huge following in Malaysia.

The popularity of both trends is set to intensify with the recent introduction of Caffebene, a South Korean-themed cafe that recently launched its first outlet in Sunway Pyramid Shopping Mall, Petaling Jaya.