Seeking more women in the workforce

Untapped workforce: The campaign is targeted at women on a career break who are looking to return to employment.

TALENT Corporation Malaysia Bhd launched the Career Comeback Campaign early this week, with the objective of promoting women to return to the workforce.

Recognising the pool of highly qualified Malaysian women who left the workforce, the Career Comeback Campaign is targeted at women on a career break who are looking to return to employment. Supported by myStarJob and the Human Resources Development Fund (HRDF) Hearts Programme, this initiative supports the Government’s efforts to increase women’s labour participation to 55% in 2015 by attracting and retaining highly qualified women in the workforce.

In addition to being aligned to TalentCorp’s strategic objective of Optimising Malaysian Talent, this initiative will connect women on a career break with various professional women’s networks and create greater public awareness of the full-time and flexible job opportunities that can help women to balance their personal and professional commitments.

The Career Comeback Campaign will see the participation of more than 10 leading employers including Accenture, Astro, CIMB, Citibank, DRB-HICOM, PwC and Siemens.

The Career Comeback Campaign will run for two months from now to Feb 14. Women on a career break who are looking to return to the workforce can view the list of supporting employers and career opportunities at www.flexWorkLife.my. Employers who would like to be a part of the Career Comeback Campaign can write in to the flexWorkLife.my team at [e-mail].